The Magic Wand story begins in 1968, a year before the first human walked on the moon and about six months before bell-bottoms first became fashionable. Thus, the legendary Magic Wand (formerly the Hitachi Magic Wand) began as a simple massager for sore muscles, then gradually became popularized during the seventies as the pleasure tool it is today. In a world where access to information was limited and the so-called female orgasm was too often ignored, the Magic Wand quickly became synonymous with emancipation and sexual autonomy, subsequently encouraging generations of people with clitoris to claim their right to pleasure.